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CPAdvantage November 2011

15
Nov 2011

The Season is Upon Us

By John Powers
Vice President of Sales
Advantage Payroll Services

As we come into the holiday season, I can’t help but feel a little jealous that while most are thinking of the season to enjoy food, family and festivities, I however am focused on the payroll season. Having gone through 20 of these seasons I know that I must be careful not to get totally caught up in the fact that 25 % of our new business will be starting in January. I should delight in the fact that I do have a wonderful family to enjoy, from the kickoff of the eating season (Thanksgiving), right through our madness in January.

And with all the compliance changes this year, more and more CPAs are suggesting that their clients utilize Advantage Payroll to avoid major payroll and tax penalties. CPAs also do not want to burden their staff to deal with these issues and don’t want them spending any time actually doing W-2s in January when their season is under way.

CPAs choose us because Advantage Payroll Services has been servicing the nation since 1967. Our offices here on Long Island are the most successful in the nation. We have one of the highest client retention rates in the industry and consistently outperform our public competitors.

Let’s all stay focused on things that are important in life. At the end of the journey, no one has ever said, “I should have spent more time at the office.” We’ll get through the hectic seasons of work but for now enjoy a wonderful Thanksgiving and all of your holidays! If there’s anything we can do to alleviate your pain this holiday season, please don’t hesitate to reach out. We’re only a phone call away.

Happy Holidays,

John Powers
Vice President of Sales
Advantage Payroll Services
516-931-8400 x28
JPowers@liadvantage.com

The UVP Concept
by Neil Guilmette

In business, standing out more favorably, advantageously and appealingly, in the prospect or client’s eyes is a large part of being chosen over your competition. The more succinctly you communicate what makes you the better choice, the more often you will be chosen over your competition. You must consciously, consistently, and continuously create maximum and real perceived advantage in the minds of your staff, clients, prospects and centers of influence (COIs).

Developing, identifying and incorporating your personal (firm’s) Unique Value Proposition (UVP) into everything you do is challenging. But the rewards will far exceed the efforts. It will give you differentiation from, distinction from and the advantage over everyone in your market. So don’t hurry. Measure twice and cut once. Think about the value and/or results of what you do. And think about what your competitors do, and do not do, and how you could provide more value and do it better. It’s best to adopt a UVP that addresses an obvious dynamic void in the marketplace that you can best fill. Be cautious – if you are going to talk the talk, you must also walk the talk. Click here to read more

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