Strictly Marketing: Image and Reputation Matter
By Rob Basso
Thanks to the electronic age in which professionals and companies currently find themselves, reputation and image matter now more than ever before. In this time of seemingly endless social media interaction- where Facebook musings can spread virally like wildfire and Twitter followers can increase by hundreds in mere seconds- anyone can be lifted onto a virtual pedestal when fans sing their praises. However, keep in mind that you can be taken down just as quickly.