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Strictly Marketing Magazine: “What’s Your Lollipop?” by Rob Basso

Jan 2015

One of my first entrepreneurial ventures was running an ice cream truck route after I graduated college. I was looking for a professional job, but due to the economic climate at the time was having significant challenges finding the right position and I needed a way to pay rent in the house I shared with five friends. I leased the ice cream truck route, hit the streets two days a week, and hired a driver the other days so I could spend time looking for a permanent career. I had no idea what I was in for.
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