Strictly Marketing: The Napoleon Complex: Small Company, Big Attitude
By Rob Basso
I can clearly remember my first day in operation running my payroll company. I was finally open for business and there was only one problem; I had no clients to actually prepare a payroll for. I had a fancy new printer, a great little computer network and I even had my first staff member- does my mom count as a staff member? I guess so. Nevertheless, I was in business and ready to take on the giant payroll processors of the world. Armed with not much more than my enthusiasm and vigor I began guiding my fledgling operation on a path to conquer the industry, well at least my little piece of it.